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随着一、二级城市地产市场竞争加剧、供求趋于饱和、土地资源日渐稀缺、投资收益率逐渐走低和类似北京“4号令”(即《关于停止经营性项目国有土地使用权协议出让的补充规定》)之类政策出台等原因,越来越多的房地产商开始进军地县级房地产市场。这里面有不少的成功者,但也不乏一些焦头烂额者。在这里,就将我对地县级房地产市场的一些认识拿出来与大家分享一下。地县级房地产市场的营销问题
With the intensification of competition in the primary and secondary urban real estate markets, with supply and demand becoming more and more saturated, the land resources becoming increasingly scarce, the investment rate of return gradually declining and similar Beijing “Order No. 4” (that is, the agreement on the suspension of state-owned land use rights for operating projects Supplementary Provisions ") and other reasons such as the introduction of policies, more and more real estate developers began to enter the county-level real estate market. There are a lot of winners here, but there are some who are overwhelmed. Here, I will put some understanding of the county-level real estate market come up and share with you. To the county-level real estate market marketing issues