循环经济是21世纪最先进的经济发展模式,它的先锋是绿色营销。外国企业的实践表明,绿色营销顺应了人们的绿色需求,保护了地球的生态资源,增强了企业的环保意识,为经济的可持续发展开辟了新的途径。我国不能再走西方国家先开发资源发展经济,后治理和保护环境的老路,一定要兼顾资源开发与环境保护,致力于企业与环境的和谐发展。因此,加强绿色营销,使企业顺应社会发展的要求,是现代企业在市场经济中的重新定位。 Circular economy is the most advanced mode of economic development in the 21st century, its pioneer is green marketing. The practice of foreign enterprises shows that green marketing conforms to people’s green needs, protects the earth’s ecological resources, enhances the environmental awareness of enterprises and opens up new avenues for the sustainable economic development. Our country can no longer take the old path of Western countries developing resources first, developing economy afterwards and treating and protecting the environment afterwards. We must take both resources development and environment protection into consideration and devote ourselves to the harmonious development of enterprises and the environment. Therefore, to strengthen the green marketing and make the enterprises conform to the requirements of social development is the reorientation of modern enterprises in the market economy.