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中国房地产业经过20年发展,从当初摸着石头过河到与国际火速接轨的今天,业内人士感慨这一路走来不容易的同时,也会察觉在现代的房地产发展轨迹上诞生了这样一种因子——公共关系。其他行业设立企业公关部门已不是新鲜事,但至今设立公共事务部的房地产企业还是廖若星辰。如果真要从浩瀚大海的中国房地产企业中找出一个正规的公共事务部门,广州富力地产公共事务部无疑是其中典型代表之一。9个月前,富力地产新设了一个部门——公共事务部。这个部门之所以能够引起媒体和业界的关注,不仅仅是因为
After 20 years of development in China’s real estate industry, from the initial feeling of crossing the river to the point where it is in line with the international rhythm, the industry is feeling it is not easy to go along this journey. At the same time, it is also aware that such a kind of real estate development trajectory was born Factor - public relations. It is no new thing to set up public relations departments in other industries, but so far the real estate enterprises that set up the Ministry of Public Affairs are still Liao Ruo stars. If you really want from the vast real estate business in China to find out a regular public affairs department, Guangzhou R & F real estate public affairs department is undoubtedly one of the typical representatives. Nine months ago, R & F Properties set up a new department - the Ministry of Public Affairs. This department is able to draw the media and industry’s attention, not only because