有人认为:’98中国计算机世界及网络展览会尽管热闹非凡,但却并不成功。理由是,世界众多“大腕”都没来赶这趟集。笔者对此观点不敢苟同。笔者承认,诸如国外的康柏、惠普、微软、宏基,国内的长城、浪潮、四通等等重量级的企业没能参展确实是一种遗憾,但并不能据此否认展会在树立形象、推广品牌、展示技术、联络用户等方面的作用。事实上,一个厂商是否参展并非是一时高兴的决定,而是经过各方面仔细权衡后做出的选择。如果从另一个角度去分析一下未来参展的厂商,他们确实都有自己的理由: 原因之一:自办展会的考虑。一些大的实力型公司为了提高宣传自己的效果,纷纷自办展会,如IBM的“电子商务大世界”、惠普的“电子化大世 Some people think that: ’98 China Computer World and Network Exhibition, despite its extraordinary excitement, was unsuccessful. The reason is that many of the world’s ”big names" did not come to catch this album. The author does not dare to agree with this view. The author acknowledges that such heavyweight companies as Compaq, Hewlett-Packard, Microsoft, Acer, and the domestic Great Wall, Inspur, and Stone, etc., are not able to exhibit. It is indeed a pity, but it cannot be denied that the exhibition is establishing its image and promotion. The role of brands, display technologies, and contact users. In fact, whether or not a company is exhibiting is not a decision to be happy for a while, but it is a choice that has been carefully weighed by various parties. If from another perspective to analyze the future exhibitors, they do have their own reasons: One of the reasons: consider the exhibition. Some large and powerful companies have launched their own exhibitions in order to increase their effectiveness, such as IBM’s “Electronic Commerce World” and HP’s “Electronics”.