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创新,是产业发展的源动力。2012年,是中国家电产业结构调整、创新转型的关键时期。面对愈加激烈的全球市场竞争,中国家电正在从技术、市场、品牌、工业设计、标准、管理等多个方面进行全面地审视、定位。要在已有的基础上寻求突破和发展,必须注重产品和品牌的创新。创新不仅是实现由“中国制造”向“中国创造”转变的核心动力,也是决定企业竞争力,甚至生命力的关键要素。
Innovation is the driving force of industrial development. In 2012, it is a crucial period for structural adjustment and innovation and transformation of China’s home appliance industry. Faced with the increasingly fierce competition in the global market, China’s home appliances are from the technical, marketing, brand, industrial design, standards, management and other aspects of a comprehensive look and positioning. To seek breakthrough and development based on the existing foundation, we must pay attention to product and brand innovation. Innovation is not only the core motivation to realize the transformation from “Made in China ” to “China ”, but also the key factor that determines the competitiveness of enterprises and even their vitality.