新年伊始,万象更新。2013年,伴随全球经济的持续回暖,中国企业又将开启新的篇章。如同上一期封面文章所讲,近年来,当雨后春笋般的电商卖家打开消费者的钱夹、各大互联网平台用户开始下沉,低线城市数据营销的杠杆也正在被撬动……这一切,让我们通往新一代消费者的道路变得平坦起来。新媒体时代,构建品牌的渠道已经发生了深刻的变化。移动互联网的快速发展、社交媒体 New year new life. In 2013, with the global economy continuing to pick up, Chinese companies will start a new chapter. As the previous cover article said, in recent years, mushroomed electricity supplier sellers open consumer wallet, the major Internet platform users began to sink, low-tier cities, data marketing leverage is also being prized ...... This Everything will flatten the road to our new generation of consumers. New media era, the brand building channels have undergone profound changes. The rapid development of mobile Internet, social media