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当《万古江河》受到学术界读书界关注程度越来越高的时候,当它被全国27家媒体评为2006年度十大图书的时候,当它在半年时间重版多次,累计印数已达4万册的时候,总会不断有人问我,作为一部有相当专业性的学术图书,《万古江河》到底是怎么热起来的呢?为了回答这个问题,我回顾了整个编辑出版进程,结合了在《万古江河》这部书中所做的一些工作,来做一番解剖,也算是对关注此书的人们的一个回复吧。
When the “Wan Niang River” by academic circles more and more attention when the book industry, when it was the 27 national media as the top ten books in 2006, when it is reprinted in six months time and time, the cumulative print has reached 40,000 copies, there are always people who are constantly asking me, as a very professional academic books, the “universal rivers” in the end is how to heat up? To answer this question, I reviewed the entire editing and publishing process, combined with Some of the work done in the book “The Wandering River” to do some anatomy, is also a reply to the people who pay attention to this book.