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中国数码相机市场起步虽晚,但发展迅猛,从1997年至今连续十年处于高速增长态势,年均增长率超过50%以上,高于全球数码相机市场22%的整体增长水平,到2008年中国数码相机市场预计销量将超过1000万台。外资企业推出新机型周期不断加快,各种性能参数被屡屡刷新,新功能不断涌现,导致消费者迷失其中。国务院发展研究中心市场经济研究所专家、中国电子商会副秘书长陆刃波指出:面对国内迅速提升的数码相机消费需求,还没有一套完整的数码相机强制检测标准施行,不能给消费者提供一个值得信赖的产品购买环境。另外,现阶段数码相机销售渠道的多元化,虽然为消费者提供了多种渠道选择的空间,同时也利于企业的产品流通,但消费者面对多种购买渠道时,表现出来的却是很难判断决策到底在哪购买,这与国内缺乏对数码相机产品质量及产品流通渠道的约束力有直接关系。
Although the digital camera market in China started out late, it has witnessed rapid growth. Since 1997, the digital camera market has enjoyed rapid growth for more than 10 years. Its average annual growth rate is over 50%, higher than the overall growth rate of 22% in the global digital camera market. By 2008, China The digital camera market is expected to sell more than 10 million units. Foreign-funded enterprises to launch new models continue to accelerate the cycle, a variety of performance parameters are often refreshed, new features continue to emerge, leading consumers to lose them. State Council Development Research Center, Institute of Market Economy, Lu Renbo, deputy secretary general of China Electronic Chamber of Commerce pointed out: the face of the rapid rise of domestic consumer demand for digital cameras, there is no complete set of digital camera mandatory testing standards, can not provide consumers A trusted product buying environment. In addition, the diversification of digital camera sales channels at this stage, while providing consumers with a variety of choice of channel space, but also conducive to the circulation of products, but consumers face a variety of purchase channels, the performance is very Difficult to judge in the end where to buy the decision, which is the lack of domestic digital camera product quality and product distribution channels directly related to the binding.