论文部分内容阅读
2014年已经过了大半,猛然间回首,突然发觉今年的工作当中大家争论的焦点话题,不再仅仅是传统意义上的电视台与电视台的较量,而往往都是站在更高的角度,面向更长远的未来,综合考虑电视与互联网等新媒体的发展关系。从这一点看,2014的变革气味可谓浓烈。于是我们可以发现一边湖南卫视宣布独播战略话音未落,一边东方卫视又积极宣布与阿里联手成为联盟伙伴。那么到底互联网和电视是不共戴天的你死我活,还是大胆热烈的炙热相拥呢?这是新媒体环境下电视人的集体疑问,更是电视决策者的心中之难。争议意
Much has passed in 2014 and suddenly I look back and suddenly realize that the focus of debate among people in this year’s work is no longer merely a contest between the traditional television stations and the television stations. They are often at a higher angle and face more challenges Long-term future, considering the development of new media such as television and the Internet. From this point of view, 2014’s change of smell can be described as strong. So we can find that while Hunan Satellite TV announced the sole broadcasting strategy voice hardly ever, while the Oriental TV and actively announced the alliance with Ally become alliance partners. So in the end the Internet and television are you mortal live or die, or a bold warm embracing it? This is the collective media in the new media environment, people’s questions, but also the hearts of television decision-makers in the hearts of. Controversy