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企业打造的CEO声誉形象是企业最重要的名片。不可否认的是,各位“某布斯”在用牛仔裤和高领衫的造型和风格向暴脾气的乔布斯致敬之时,内心无法抑制的渴望是复制苹果式的成功。显然,CEO是企业最重要的一张名片,成为名人并不一定会给其公司带来正向价值。最为关键的CEO声誉,这对企业的成败至关重要,是企业最宝贵也是最具竞争力的资产之一。由万博宣伟与KRC Research联合进行的研究报告《CEO声誉溢价:赢在互联互通时代》显示:公司45%的声誉归因于其CEO的声誉。并且,CEO与企业声誉之间密不可分的联系在未
The image of a CEO building a business reputation is the most important business card. It is undeniable that ladies and gentlemen, who pay tribute to the temperament of Steve Jobs in the style and style of jeans and turtleneck, are unable to suppress their desire to reproduce Apple-style success. Obviously, CEOs are the most important business card in a business and becoming a celebrity does not necessarily give them positive value. The most critical CEO reputation, which is crucial to the success or failure of an enterprise, is one of the most valuable and competitive assets. A study co-authored by Weber Shandwick and KRC Research The CEO Reputation Prize: Winning the Age of Interconnection shows that 45% of the company’s reputation is attributed to its CEO’s reputation. And, CEO and corporate reputation are inextricably linked