论文部分内容阅读
商务英语广告对企业开拓国际市场、创造财富发挥着巨大的作用,尤其对于努力走向全球的中国企业来说。与此同时,在全球化背景下,来自各国的众多跨国公司将中国作为其重要的市场。将英文广告翻译成中文是其本地化策略之一。不言而喻,其英文广告的中译版本质量至关重要。本文的重点放在商务英文广告的中文翻译上,首先从词汇、句法、修辞等方面分析英语广告的语言特色,之后,通过列举一些商务英语广告原文及其译文案例呈现最有效的英语广告的翻译策略。期望本研究对中国英语广告翻译者具有一定的借鉴意义。
Business English advertising for enterprises to open up the international market and create wealth play a huge role, especially for Chinese enterprises trying to go global. In the meantime, in the context of globalization, many multinational corporations from various countries regard China as their important market. Translating English advertisements into Chinese is one of its localization strategies. It goes without saying that the quality of the English translation of the English version is of crucial importance. This article focuses on the Chinese translation of commercial English advertisements. Firstly, it analyzes the linguistic features of English advertisements from the aspects of vocabulary, syntax and rhetoric. Afterwards, it presents the most effective translation of English advertisements by listing some examples of commercial English advertisements and their translations Strategy. It is hoped that this study will be of some reference to Chinese English translators.