论文部分内容阅读
高职院校市场营销专业不但为现代社会输送了大量专业型、管理型人才,而且为现代社会输送了大量具有实践能力、应用能力的现代化人才。基于当代高职院校教育目标,不断契合时代背景、提升与社会企业的对接等,将成为当代高职院校市场营销专业的重要发展与努力方向。在本文中作者结合自身多年从事该领域研究经验,及对大量文献的阅读与研究,对高职院校市场营销专业校外实训基地建设开展思考与实践研究。
The marketing specialty of higher vocational colleges not only has supplied a large number of professional and managerial talents to modern society, but also has supplied a large number of modern talents with practical ability and practical ability for modern society. Based on the educational goals of contemporary vocational colleges, constantly meet the background of the times, and enhance the docking with social enterprises, will become the important development and efforts direction of the marketing professional in contemporary vocational colleges. In this paper, the author combines his own many years of research experience in this field, reading and researching a large number of documents, and conducts research and practice on the building of off-campus training bases for marketing professionals in higher vocational colleges.