论文部分内容阅读
2017年8月27日第13届全运会开幕。中央电视台体育频道创新报道方式,精彩呈现赛事热点、亮点:一是创新运行模式,统筹赛事资源和各制作团队节目,调动直播、新闻、录像、集锦、短片、宣传片、新媒体等多种形式,提升报道吸引力;二是新闻报道出新出彩,首次尝试连线报道直接对接赛事直播,打通新闻节目与赛事转播;三是深化融媒体报道,首次利用4G网络直播乒乓球比赛,研发互动节目《全民体育粉》,推出“我的战袍送给你”活动等。“央视体育”“央视新闻”推出的微博话题《全运会》《2017天津全运会》等阅读、讨论量超4.9亿次,微信平台发布的全运会文章阅读、点赞量超过62万次。
August 27, 2017 The 13th National Games opening. CCTV Sports Channel innovative coverage, highlighting the hot events, highlights: First, innovative mode of operation, co-ordination of resources and the production team of programs, mobilization of live, news, video, highlights, short films, videos, new media and other forms , To enhance reporting attractiveness; Second, the news reported a new color, the first attempt to link coverage direct docking event live, get through news programs and events broadcast; third is to deepen financial media coverage, the first use of 4G live broadcast table tennis competitions, interactive programs developed “Sports powder for all”, launched “my shirt to give you ” activities. “CCTV Sports ” “CCTV News ” launched the microblogging topic “National Games” “Tianjin National Games 2017” and other reading, discuss the amount of 490 million times more than the micro-channel platform to read the National Games article reading, point Praise over 62 million times.