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电视艺术在漫长的发展过程中经历了技术带来的各种变革,每一次技术的革新都在一定程度上为内容表达的多样化提供了有力的支撑。新的技术时代的到来,为电视艺术创作带来了超强的互动性,增加了受众的粘性;为电视节目制作带来了全新的创作思维,电视节目的独特包装、摄像机的全方位捕捉,给受众带来了更多的参与感;互联网时代的到来,电商也看到了电视艺术的独特魅力,积极谋求与电视艺术的共舞合拍,创造出具有营销意味的电视栏目新样态。
In the long process of development, television art has undergone various changes brought by technology. Each technical innovation has provided strong support for the diversification of content expression to a certain extent. The advent of the new technology era has brought superintelligence to TV art creation and increased the audience’s stickiness. It has brought a brand new creative thinking for TV program production, unique packaging for television programs, comprehensive capture of video cameras, Bringing a more sense of participation to the audience. With the advent of the Internet era, e-commerce companies also saw the unique charm of television art and actively sought to make concerts with the art of television to create a new version of the television program with marketing implications.