CI(Corporate Identity)意即企业识别,包括理念识别、行为识别、视觉识别等。CI设计是企业通过各种视觉设计来完整塑造和强化企业形象、以增强企业活力的一项系统工程。它强调表现企业特征,而不是简单的标志或图像设计。 在企业公共关系的初期,公共宣传仅仅是委托广告、公关公司和新闻媒体做一些广告或 CI (Corporate Identity) means enterprise identification, including idea recognition, behavior recognition, visual recognition and so on. CI design is a systematic project that enterprises through the various visual design to complete the shaping and strengthening of corporate image to enhance the vitality of the enterprise. It emphasizes the performance of business characteristics, rather than a simple logo or image design. In the early days of corporate public relations, publicity was merely commissioned advertising, public relations companies and the news media to do some advertising or