随着我国经济的飞速发展,电视行业也在日新月异的进步着。当前的电视行业的竞争是相当的激烈的,在现今的电视行业中充斥着各种各样的电视节目。这些节目不断的出现在人们的日常生活中,如何能够让电视节目与众不同第一时间的占据观众的眼球一直是各大电视台的重要课题。因此电视节目的包装工作就尤为重要了,就此本文试论电视节目包装及其策略。 With the rapid economic development in our country, the television industry is also progressing with each passing day. The current competition in the television industry is quite fierce and is filled with a wide variety of television shows in today’s television industry. These programs continue to appear in people’s daily lives, how to make TV shows unique The first time to occupy the audience’s attention has been an important issue of major television stations. Therefore, the television program packaging work is particularly important, this article on the TV program packaging and its strategy.