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出版社:浙江大学出版社策划方:杭州蓝狮子文化创意有限公司出版时间:2017.4这是一个关于选择、荒谬赌注和风险的故事,正是这些因素成就了皮克斯的辉煌。这也是一个关于解决创新理念和现实需求之间矛盾的故事;它将告诉你这种矛盾是如何塑造整个团队的,包括史蒂夫·乔布斯、皮克斯的创意团队、技术团队、制片团队。这个故事还将告诉你,把创作激情摆在首位意味着什么,以及人们为什么如此难以做到这一点。
Publisher: Zhejiang University Press Planner: Hangzhou Blue Lion Culture & Creative Co., Ltd. Publication date: 2017.4 This is a story about choice, ridiculous bets and risks, it is these factors that made Pixar brilliant. It’s also a story about the conflict between innovative ideas and real-world needs; it tells you how this paradox shapes the entire team, including Steve Jobs, Pixar’s creative team, technical team, and production team. This story will also tell you what it means to be creative passion first, and why it is so hard to do.