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互联网的逐渐普及和农村网民数量的攀升,增加了农村电商消费市场的潜力,事实上早在几年前,精明的淘宝就已经开始了在农村拓展。不仅农村的消费在逐渐增加,农民网店也开始成为了一道独特的风景,商务部部长助理王炳南介绍,中国农村网购规模增长非常快。2014年,农村的网民是1.78亿,农村网购用户达到7714万,同比增长了40.6%,农村网购的规模超过了1800亿元人民币,同比增长了60%以上。
The gradual popularization of the Internet and the rising number of rural netizens have increased the potential of rural e-commerce consumer markets. In fact, as early as a few years ago, shrewd Taobao started to expand in rural areas. Not only the consumption in rural areas is gradually increasing, peasant online stores have begun to become a unique landscape. Assistant Minister of Commerce Wang Bingnan introduced that the scale of rural online shopping in China increased very fast. In 2014, the number of Internet users in rural areas was 178 million. The number of rural online shopping users reached 77.14 million, an increase of 40.6% over the same period of last year. The scale of rural online shopping exceeded 180 billion yuan, an increase of over 60% over the same period of last year.