曾在一家广告杂志上读到一则拍卖“精品”创意的启事,意思是说某广告公司为白酒类新产品设计了几套电视广告创意,因祈望该系列创意成为经典,因此特公开标价拍卖,望欲求精品之作的白酒类企业参与竞拍,并在启事中言其创意“具理念清晰、内涵丰富、雅而极尊、言简意赅、韵味隽永,含中国传统历 In an advertising magazine, he read an auction of “boutique” ideas, meaning that an advertising company designed several sets of television advertising ideas for new liquor products. He hoped that the series of ideas became a classic, so the special open price Auctions and liquor companies wishing to create quality products participated in the auction, and expressed their creative ideas in the announcement. “The concept is clear, the content is rich, elegant and respectful, concise and concise, and the charm is meaningful, including the Chinese traditional calendar.