中国服装企业在熬过事业草创初期、积累了相应的资金等资源后,品牌的发展往往在主品牌之外以另创子品牌或者新品牌来做大企业的规模。其实,中国企业多品牌战略首先要打造好自己的旗舰品牌。综观世界,LVMH打造的是LV,历峰是卡地亚,PPR是 After Chinese garment enterprises get through their careers in the early days and accumulated corresponding funds and other resources, the development of brands tends to enlarge the scale of enterprises by creating sub-brands or new brands outside the main brands. In fact, multi-brand strategy for Chinese enterprises must first create their own flagship brand. Looking at the world, LVMH build LV, calendar is Cartier, PPR is