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在国际商务交往中,礼尚往来是建立人际关系,拓展业务范围不可缺少的一部分。因此,必须懂得各国的送礼习惯、掌握好送礼的规则和艺术。若运用不当,则会造成双方关系的不快、甚至会导致关系中断。美国美国人对礼品主要讲究实用性和奇特性。只要礼品能满足他们的好奇心、他们就会对送礼者有一个好印象。如果能送一些具有独特风格或民族特色的小礼品,美国人也会欢迎。我国产的仿兵马俑,在美国人心中就是一种难得的礼品。此外,包装礼品时不要用黑色的纸,因为黑色在美国人眼里是不吉利的颜色。同时,要注意赠送礼物不应在生意交谈的开始,而应在结束的时候。
In international business contacts, reciprocity is an indispensable part of establishing relationships and expanding business scope. Therefore, we must understand the gift-giving habits of all countries and master the rules and art of giving gifts. If used improperly, it will cause the unpleasant relationship between the two parties and may even lead to the interruption of the relationship. American Americans mainly pay attention to the practicality and uniqueness of gifts. As long as the gifts satisfy their curiosity, they will have a good impression on the giver. If you can send some of the unique style or ethnic characteristics of small gifts, Americans will welcome. My home-made terracotta warriors are a rare gift to Americans. Also, do not use black paper when packing gifts because black is an unlucky color to Americans. At the same time, pay attention to giving gifts should not be the beginning of the business conversation, but should be at the end.