随着互联网技术的飞速发展和中国网民数量的急剧增加,网络舆情的活跃成为人们关注的话题。在发生舆情情况时,必须针对舆情的特点,结合企业实际,有针对性地采取科学系统的应对方式,才能确保正面应对社会大众和各类媒体的疑问,尽最大努力挽救企业声誉,减少危机舆情对企业外部形象造成的破坏。 With the rapid development of Internet technology and the drastic increase in the number of Internet users in China, the active Internet public opinion has become a topic of concern. In the event of public opinion, we must take the characteristics of public opinion, combined with the actual business, a systematic response to the scientific system to ensure that the positive response to the public and various media questions, make every effort to save the corporate reputation and reduce public opinion crisis Destruction of the external image of the company.