收视竞争意味着争抢观众注意力,观众按遥控器的手成为“上帝之手”。为赢得观众选择,各电视频道都相继提出了以特色定位战略引导的节目改版,以应对挑战。但一提起改版,很多人就会想到,将节目内容改头换面,这固然是一个好方法,然而考虑到频道运营的人力物力等各项成本,特别是针 Viewing competition means grabbing the attention of the audience, the audience by the remote control hand becomes “God’s hand.” In order to win the audience’s choice, all television channels have put forward the program revision guided by the featured positioning strategy in succession to meet the challenges. However, mentioning the revision, many people will think that the program will be reshaped. This is a good idea. However, taking into account the cost of manpower and resources of channel operations and other costs,