(一) 一九九○年以来,全国苎麻纺织行业处于低谷时期,一个新建的企业面临着更加严峻的考验,在困难之中,我们坚持“以质量求生存,以品种求发展”的方针。先后开发了纯麻、麻棉、麻粘三大系列几十个新产品。新产品投放市场后,产生了较好的经济效益,使企业在困境中求得了生存和发展。一九九三年实现销售收入近五千万元;利税三百多万元,创历史最好水平。 (二) 新产品开发必须重视科技情报和销售信息。一九九○年,全国苎麻纺织科技情报站在青岛市召开了年会,在会上我们获悉兄弟企业生产了苎麻短纤竹节布,市场上有需求,价格较高,有利可获,全国生产的企业还不多。同时,从销售部门提供的信息得知苎麻长纤竹节布全国生产的企业几乎没有,建议进行开发试销。 (1) Since 1990, the national ramie textile industry has been at a low point. A newly-built enterprise is facing a more severe test. In the midst of difficulties, we insist on “survive by quality, develop by variety”. policy. Has developed a pure hemp, hemp, hemp stick three series of dozens of new products. After the new products have been put on the market, they have produced better economic benefits, enabling enterprises to survive and develop in the predicament. In 1993, it achieved sales revenue of nearly 50 million yuan; profits and taxes of more than 3 million yuan, setting a record high. (b) New product development must focus on scientific and technological intelligence and sales information. In 1990, the national ramie textile science and technology intelligence station held its annual meeting in Qingdao. At the meeting, we learned that the brethren had produced ramie staple fiber bamboo cloth, which was in demand in the market, and the price was relatively high. There are not many companies producing. At the same time, from the information provided by the sales department, it is known that there is almost no company that produces ramie long-fiber slub cloth in China, and it is recommended that it be developed for trial sales.