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作为我国最成熟、市场化程度最高、辐射和影响力最大、市场竞争最激烈的城市——上海,无论在内地或国际市场上都有着举足轻重的地位。上海不仅是我国也是亚洲美容化妆品市场的导向标,它的动态发展可谓直接影响整个中国市场乃至全球美容化妆品市场的走向。在上海举办的“中国化妆洗涤美容用品交易会”发展至今,将日化线产品和美容院线产品融合在一起同时展出已经成为了大家的共同呼吁,也是国内、国际化妆美容市场发展的必然趋势。而即将举办的“中国国际化妆品节”顺应了市场需求,大大扩大了展会的规模,力求汇集各国品牌进军上海和全国市场,促使国内行业巨头及精英企业加大宣传力度,从而使得业内外人士到会观摩、参观人次的增多,人气旺盛,影响力徒增,最终推动整个交易会往良性循环的方向发展。
As the most mature city in China with the highest degree of marketization, the largest radiation and influence, and the most competitive market in the world, Shanghai occupies a pivotal position both in the Mainland and in the international market. Shanghai is not only a guideline for our country but also the Asian beauty cosmetics market. Its dynamic development can directly affect the whole Chinese market and even the global cosmetics market. In Shanghai, the “China Cosmetics and Toiletries Fair,” has so far been developed, the line of cosmetic products and cosmetic line products at the same time show has become the common appeal of everyone, but also domestic and international cosmetics market development The inevitable trend. The upcoming “China International Cosmetics Festival ” conforms to the market demand, greatly expanding the scale of the show, and strive to bring together all countries to enter the market in Shanghai and the national market, prompting domestic industry giants and elite enterprises to step up publicity, so that the industry Visitors will observe, the increase in the number of visitors, popular, influential increase, and ultimately promote the entire fair to a virtuous circle of development.