随着信息时代科技的发展,人们接收信息的容量和方式越来越多,“新媒体”一词被越来越多的人所关注。以互联网为标志的新媒体的发展是信息时代社会发展的必然趋势。广告主纷纷开始寻找互联网、手机等新媒体平台施展其产品的魅力。广告创意在行业发展中的重要作用和地位。 With the development of science and technology in the information age, more and more people are receiving information and more and more people are concerned about the term “new media”. The development of new media marked by the Internet is the inevitable trend of social development in the information age. Advertisers have started looking for the Internet, mobile phones and other new media platforms to display the charm of their products. Advertising creative in the development of the industry an important role and status.