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目的研究现代包装设计中的文字与版式布局中融入时代审美的重要性。方法从视觉平衡美、生动意趣美、简洁时尚美、空白空间美四个方面分析了现代包装设计中文字与版式布局的时代审美特征。结合营造美感的原则,探讨如何在包装设计中创造具有审美意境的文字与版式布局。结论在现代包装设计中,将时代审美特性融入其文字与版式,不仅能增强包装设计的传达效果,还能增添包装设计的审美价值,传播时代审美文化。
Aim To study the importance of incorporating the aesthetic of the times into the writing and layout of modern packaging design. Methods The aesthetic characteristics of the era in modern packaging design were analyzed from the aspects of visual balance beauty, vivid beauty, concise fashion beauty and white space beauty. Combined with the principle of creating a sense of beauty, to explore how to create an aesthetic and artistic layout and layout in the packaging design. Conclusion In the modern packaging design, incorporating the aesthetic characteristics of the times into its texts and layouts can not only enhance the conveying effect of packaging design, but also increase the aesthetic value of packaging design and spread the aesthetic culture of the times.