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随着科技与通讯技术的不断进步,人类社会处在信息和经济都快速发展的时代,经济全球化和文化多元化已经成为现今不可避免的现实情境。任何文化的生存与传播都必须考虑到“全球化”一词,随之产生了跨文化传播这样一个带有文化融合性质的巨大背景。动画作为视觉文化,因其特殊的产业属性和文化传递功能,逐渐成为文化传播领域的主推方式和世界通用语言。
With the continuous advancement of science and technology and communication technology, human society is in an era of rapid development of both information and economy. Economic globalization and cultural pluralism have become the unavoidable reality nowadays. The survival and dissemination of any culture must take into account the term “globalization”, which leads to a huge background of cultural integration such as intercultural communication. Animation as a visual culture, because of its special industrial properties and cultural transfer function, has gradually become the main mode of transmission in the field of cultural communication and the world’s common language.