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得益于线上与线下两个渠道的同时发力,中国图书零售市场在2014年整体实现了10%左右的增长率,领跑全球书业。2014年对于中国图书零售市场来说是值得欣喜的一年,实体书店图书零售市场一改前两年负增长的态势,实现了3.26%的正增长;网上书店渠道继续保持高速增长,出版发行机构对线上零售的重视程度和投入力度也在增强。得益于线上与线下两个渠道的同时发力,中国图书零售市场在2014年整体实现了10%左右的增长率,领跑全球书业。
Thanks to the simultaneous efforts of both online and offline channels, the Chinese book retail market overall achieved a growth rate of around 10% in 2014, leading the global book industry. 2014 was a delightful year for the Chinese book retail market. The book store market for physical book stores changed negatively in the previous two years and achieved a positive growth of 3.26%. The online bookstore channels continued to maintain rapid growth. Publishing agencies’ The emphasis and investment in online retail is also growing. Thanks to the simultaneous efforts of both online and offline channels, the Chinese book retail market overall achieved a growth rate of around 10% in 2014, leading the global book industry.