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The brand of Bianyifang was established in A.D. 1416(Yongle 14th, Ming dynasty), 590 years ago. It is one of the oldest restaurants in China, famous for its roast duck. Its unique method of kiln-roasting has been its trademark all throughout its history. However, as it faces competition from new brands, especially foreign brands, how can Bianyifang ensure its survival and continued success? Looking at Bianyifang’s own successful history and the histories of other successful Chinese brands, we can conclude that Bianyifang should insist on self-innovation and increasing its competitive ability to make a name for itself internationally.
The brand of Bianyifang was established in AD 1416 (Yongle 14th, Ming dynasty), 590 years ago. It is one of the oldest restaurants in China, famous for its roast duck. Its unique method of kiln-roasting has been its trademark all its history. However, as it faces competition from new brands, especially foreign brands, how can Bianyifang ensure its survival and continued success? Looking at Bianyifang’s own successful history and the histories of other successful Chinese brands, we can conclude that Bianyifang should insist on self-innovation and increasing its competitive ability to make a name for itself internationally.