比尔·盖茨在2005年时预言,今后10年报纸将失去原有意义,大量信息将通过电子途径传达到受众。美国北卡罗列莱纳大学的菲利普·梅尔教授在《正在消失的报纸:在信息时代拯救记者》一书中甚至给出了报纸消亡的时间:“到2044年,确切地说是2044年10月,最后一位日报读者将结账走人。”从报业所处的宏观环境和产业环境看,上述言论并非危言耸听,报纸的确在受到新媒体的威胁。不 Bill Gates predicted in 2005 that the newspaper would lose its original meaning in the next 10 years and that a great deal of information would be communicated electronically to the audience. Professor Philippe Mell, of the University of North Carolina in the United States, even gave the time of the newspaper’s disappearance in the book “The Vanishing Newspaper: Saving Journalists in the Information Age:” By 2044 or, to be precise, in 2044 In October, the last reader of a daily newspaper will pay off the bill. "According to the macroscopic environment and industrial environment of the newspaper industry, the above remarks are not alarmist and the newspapers are indeed threatened by the new media. Do not