营销环节是企业的重要环节,许多企业都非常关注营销方式的创新,以团队为形式的营销模式以其强大的生命力异军突起。通过分析营销团队重视沟通管理的必要性,笔者初步构建了营销团队沟通管理的系统模式,提出了从“个人沟通能力培养——领导人走动管理——构建沟通平台与机制——升华为沟通文化”逐级提升的系统解决方案。 Marketing is an important part of the business, many companies are very concerned about the marketing innovation, the form of the team as a marketing model with its strong vitality of a sudden emergence. By analyzing the necessity of communication management by marketing team, the author has initially constructed a systematic mode of communication management for marketing team and put forward a new mode of communication from “Communication of Individual Communication Ability - Leader Movement Management - Building Communication Platform and Mechanism” Culture "step by step upgrade system solutions.