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新媒体环境下,信息的裂变式传播导致舆情扩散速度快、范围广,舆情酝酿过程短、破坏力度大,声誉风险难以应对和控制,甚至成为企业最难以理解、难以把握、难以化解的风险类型。但读完莱斯利·盖恩斯-罗斯所著的《公司声誉危机维护与修复的12步骤》(2009年5月上海交通大学出版社出版)这本书,我们既有一种豁然开朗的轻松,又有一种战胜声誉风险的自信。本书由上海交通大学出版社2009年5月第一
In the new media environment, the fission of information has led to the rapid spread of public opinion, a wide range of public opinion, the brewing process is short, destructive, reputational risk is difficult to cope with and control, and even become the most difficult business to understand, difficult to grasp, difficult to resolve the type of risk . However, after reading Leslie Gaines-Rose’s 12 Steps to the Maintenance and Repair of Corporate Reputation Crisis (published by Shanghai Jiao Tong University Press in May 2009), we have both a clear and relaxed , There is another confidence to overcome the reputation risk. Book by Shanghai Jiaotong University Press May 2009 first