羊年新春的脚步有点匆匆地响起了。新年总是回溯过往,瞻望未来的时刻。需要准备一下贺岁词。但是,特别难用一句话来概括过去的一年甚至未来。似乎有无数个五味杂陈、甚至互相矛盾的点构成了整体的印象。从中,我选出四个关键的印象词。滑坡。传统媒体继续着滑坡的趋势。如果说,前年以传统纸媒的“崩盘式滑坡”令人注目的话,去年则是电视广告的滑坡,特别是电视时段型业务的滑坡。传统广告公司 New Year of the sheep a little hurried pace sounded. The New Year always looks back and looks forward to the future. Need to prepare New Year’s words. However, it is extremely difficult to sum up the past year or even the future with one sentence. There seem to be innumerable smells, even contradictory points, that make an overall impression. From there, I selected four key impressions. landslide. Traditional media continue the trend of landslide. If the two years ago marked the collapse of traditional paper-based vehicles, last year’s decline was the decline of television commercials, especially the decline of television-type businesses. Traditional advertising company