非物质文化遗产的利用与保护直接关系了民族文化的传承与发展,同时对地方经济的发展也会产生影响,因此必须深入研究在文化产业化背景下非物质文化遗产的发展路径。文章简单阐述了非物质文化遗产的概念及特点,分析了非物质文化遗产保护与利用的平衡,并以汴绣为例针对非物质文化遗产的产业化发展提出了相应策略。 The utilization and protection of the intangible cultural heritage have a direct bearing on the inheritance and development of national culture and on the development of the local economy. Therefore, the development path of the intangible cultural heritage in the background of cultural industrialization must be thoroughly studied. The article simply expounds the concept and characteristics of the intangible cultural heritage, analyzes the balance between the protection and the utilization of the intangible cultural heritage, and takes the embroidery as an example to put forward corresponding strategies for the industrialization development of the intangible cultural heritage.