前言产品企划在一个企业中或者说在一个品牌中到底需不需要,有什么意义?当前有不少做鞋的企业设立了产品企划部或者是类似有产品企划职能的部门。但是通过了解和观察这些企业来看,产品企划的作用和所应该表现的职能并没有达到预期的作用和释放出应有的能量,以至于很多企划部门和企划人员如同鸡肋,而没有体现应有的价值。 Foreword Product planning in an enterprise or in a brand in the end need not need, what is the point? There are a lot of shoes enterprises have set up a product planning department or similar product planning department. However, by understanding and observing these enterprises, the role of the product planning and the functions to be performed have not achieved the desired effect and have given up the energy they deserve. As a result, many planning departments and planners are like the tasteless ones and do not reflect the value of.