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英国时装零售巨头之一、快时尚品牌New Look于近日进入中国市场,仅在上海地区就开出3家新店。快时尚品牌正在快速抢走奢侈品品牌的风头。3月初,New Look中国首店落户于徐家汇美罗城四楼,服饰价格类似于H&M、ZARA等品牌,主要针对年轻消费群体。New Look店铺中还引进了先进的电子屏试衣技术,可以进行互动游戏,也可以帮助消费者快速体验不同款式的牛仔裤。
One of the British fashion retail giants, fast fashion brand New Look recently entered the Chinese market, opening only three new stores in Shanghai. Fast fashion brand is quickly snatched the limelight luxury brands. In early March, New Look China’s first store settled on the fourth floor of Metro City, Merrill Lynch, apparel prices similar to H & M, ZARA and other brands, mainly for young consumers. New Look stores also introduced advanced electronic screen fitting technology, interactive games can also help consumers quickly experience different styles of jeans.