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进入11月,国内各大门户网站第三季度的财务报告相继出炉。从门户网站不同业务的财报表现来看,为业界广泛关注的网络广告收入在整体上依旧保持了迅猛的增长态势。各大门户网络广告收入第三季度均有不同幅度的攀升,其中网易的网络广告收入增长势头最为强劲。截止到2005年9月30日,网易第三季度总收入达4.63亿元人民币,较上一季度增长11.0％,较去年同期增长82.6％。第三季度仅网络广告收入就达7.340万元人民币,再一次创历史新高。这一收入较上一季度增加了37
Into November, the major domestic portals in the third quarter of financial reports have been released. According to the earnings performance of different businesses in the portal website, online advertising revenue, which is widely concerned by the industry, has maintained a rapid growth as a whole. The major portal advertising revenue in the third quarter have different rates of increase, of which NetEase’s online advertising revenue growth momentum is the strongest. As of September 30, 2005, NetEase’s third quarter total revenue of 463 million yuan, an increase of 11.0% the previous quarter, an increase of 82.6% over the same period last year. In the third quarter alone online advertising revenue reached 73,400 yuan, once again a record high. This revenue increased 37 over the previous quarter