进击的动漫产业对出版者而言既是机遇,也是挑战。对于中国动漫产业而言,过去的2015可能是里程碑式的一年:受众范围日益扩大、资本市场青睐有加、现象级作品横空出世,无不使在夹缝中生存多年、已习惯冷眼与寂寞的动漫人扬眉吐气。如今愈发得到市场认可的动漫作品及衍生产品正在渗透至广大青少年的日常生活,一个属于“二次元”的时代正拉开帷幕。出版与动漫本是同源,在国人对“二次元”仍一知半解之际,正是出版商开风气之先,以《北京卡通》《知音漫客》为代表的期刊阵列和以中国少年儿童新 The attacking animation industry is both an opportunity and a challenge for publishers. For the Chinese animation industry, the past 2015 may be a landmark year: the expanding audience, the favor of the capital market, the phenomenal level of works turned out to be all those who survive in the cracks for years, have been used to being cold-headed and lonely Anime people proud. Now more and more recognized by the market of animation works and derivatives are infiltrating the daily life of the vast number of young people, a belongs to “second element ” era is being kicked off. Publishing and animation is the same source. When the people still know very little about the “second element”, it is exactly the journal’s array represented by the publisher “Beijing Cartoon” Children new