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多用途越野车近年来受到消费者的热烈欢迎,特别是小型越野车,以其性格低、性能好、用途广、耗油低等特点,广受年轻打工族的青睐。丰田公司的 RAV4(英文 Recreational Active Vehicle 4wd 的缩写,意为休闲活动车,四轮驱动)生逢其时,1994年在日本—经推出即吸引众多买主,头一个月就销售17000辆之多,1996年它在美国抢滩登陆又大获成功。然而丰田 RAV4好景不长。就像丰田轿车一样,它的运动型多用途车也遭到老对手本田公司的强劲挑战。在 RAV4出台一年后,本田的小型多用途车 CR-V(英文 Comfortable Recreational Vehicle 的缩写,意为舒适型休闲车)亮相,并在五个月内一直以2:1的优势压倒 RAV4的销量。97年年初,本田即乘本土销售的优势,把 CR-V 源源送往美国,在异国再次与丰田展开对抗。RAV4和 CR-V 各有什么优势取胜,只有经过对比才能看出来。
In recent years, multi-purpose sport utility vehicle has been warmly welcomed by consumers, especially the small sport utility vehicle. It is favored by young working people for its low personality, good performance, wide use and low fuel consumption. At Toyota’s RAV4 (the abbreviation for Recreational Active Vehicle 4wd, meaning recreational vehicles, four-wheel drive) came into existence in Japan in 1994 - more than 17,000 units were sold in the first month after being introduced, In 1996 it hit the beach in the United States and achieved great success. However, the Toyota RAV4 does not last long. Like the Toyota Sedan, its sport utility vehicle has also been challenged by rival Honda. A year after the launch of the RAV4, Honda’s compact multipurpose CR-V (comfortable English abbreviation for Comfortable Recreational Vehicle) debuted and overhear the sales of RAV4 at a 2: 1 advantage for five months . At the beginning of 1997, Honda sold its CR-V source to the United States based on the advantages of local sales, and again confronted Toyota in a foreign country. What are the advantages of RAV4 and CR-V to win, only through comparison can be seen.