现在,同南方一些企业相比,天津的企业大名缺乏活力,同西方企业相比,差距更大,造成差距的原因是多方面的,但一个非常明显的差距表现在对营销术的运用上,因此,研究西方企业在市场营销方面的成功战例,也许会获得一些有益的启示。启示之一:打破常规,反向思维。人们往往习惯于按常规思维,其实常规常常是市场营销之大碍。比如,无论是健康儿 Nowadays, compared with some enterprises in the south, Tianjin’s corporate name is lacking in vigor. Compared with Western companies, the gap is even greater. The reasons for the gap are many, but a very obvious gap is manifested in the use of marketing techniques. Therefore, studying the success stories of Western companies in marketing may have some useful implications. One of the revelations: breaking the conventional, reverse thinking. People are often accustomed to thinking by convention. In fact, routines are often the cause of marketing. For example, whether it is a healthy child