《财经界》:现在乳制品行业都瞄上了液态奶,你是怎么看的? 南庆贤:其实,这并不是一件好事,大企业因为有规模效应了,但小企业就不应该挤这条独木船了,否则风险很大,他们应该发挥自己的区域特色选择产品,许多大企业不做的,小企业可以去做。比如说像奶酪,国内的产量是非常低的。《财经界》:那么,为什么没有人去做呢? 南庆贤:因为一个新产品开发,市场投入的成本很高。企业需要投入巨大成本来引导消费者,谁都不想先做市场的先行者。《财经界》:在与大公司的抗衡中,你 “Financial sector”: Now the dairy industry are aiming for liquid milk, how do you see? Nan Qingxian: In fact, this is not a good thing, because large-scale enterprises have economies of scale, but small businesses should not squeeze This kayak, or risky, they should play their own regional characteristics of choice products, many large businesses do not, small businesses can do it. For example, like cheese, the domestic output is very low. “Financial sector”: So, why no one to do it? Nan Qingxian: Because of a new product development, the market is very costly investment. Businesses need to invest huge sums of money to guide consumers, who do not want to be a pioneer in the market. “Financial sector”: In the fight against big companies, you