曾经一度辉煌的中国动画片,近年却呈萎缩状态,日、美、欧洲等国家动画作品趁虚而入,电影市场屡遭《狮子王》、《玩具总动员》的重磅轰击;国产电视动画片仅占10％比例;音像、印刷、娱乐等衍生品市场亦被洋品牌充斥。其实,中国动画人始终致力于敲开动画片市场的大门,效果却不尽人意。从《哪吒闹海》、《宝莲灯》到《我为歌狂》,不难看出中国 Once-brilliant Chinese animation has been shrinking in recent years. Animation productions from Japan, the United States and Europe have taken the opportunity to enter. The movie market has been repeatedly hit heavily by “Lion King” and “Toy Story”; domestic TV animation Only 10% of the proportion; audio and video, printing, entertainment and other derivatives market is flooded with foreign brands. In fact, the Chinese animation people are always committed to knocking the door to the animation market, the effect is unsatisfactory. It is not hard to discern China from “Where do you feel the sea?”, “Lotus Lantern” to “I am crazy for the song.”