爱帝《追求篇》广告汇集国内著名导演、制片、美术和摄影,在短时间内组成一支强大制作团队,从此掀开了中国内衣广告新的一页。创意在蜕变中美丽初触爱帝内衣,便被她的高贵典雅,时尚气质所征服。中国的内衣行业进入了一个高速发展时期,但市场却像清朝末年,军阀混战的同时面临着国外品牌的入侵。一个正常的内衣市场,应该是由一两个品牌占半数以上的主导地位,目前的内衣市场却没有强势品牌。作为前十名的国内内衣品牌,也更多地停留在产品功能诉求上。经过概念的炒作,功能的同质化竞争,内衣走向品牌竞争,爱帝在此时选择了与具有丰富时装品牌运作经验的互通 Aidi “pursuit of articles” ads brought together well-known domestic director, producer, art and photography, in a short period of time to form a strong production team, from the Chinese lingerie opened a new page. Creative in the transformation of the beautiful first touch Aidi underwear, it was her elegant, fashion conquest. China’s underwear industry has entered a period of rapid development, but the market, like the late Qing Dynasty, the warlord at the same time facing the invasion of foreign brands. A normal underwear market, should be one or two brands accounted for more than half of the dominant position, the current underwear market but no strong brand. As the top ten domestic underwear brands, but also more to stay on the product features demands. After the concept of speculation, the homogenization of the function of competition, underwear to the brand competition, love emperor at this time and has chosen rich experience in the operation of the fashion brand interoperability