提起 TCL,我先想起 TCL 集团总裁李东生一句颇具时代性的话:“历史是由那些充分利用时代机会和不断进行变革创新的人们写就的。”反过来看 TCL 的国际化足迹,也确实在印证着他的这种思想。TCL 的国际化之路实施的是三步走战略:首先,在东南亚、中东、东欧、南非等发展中国家的新兴市场,以推广TCL 自有品牌产品为主,并逐步形成完全自己掌控的销售网络;其次对于成熟的欧美市场,初期是利用制造优势通过 OEM、ODM方式输出产品和服务;在积累了一定的国 Talking about TCL, I first recall the very historical words of Li Dongsheng, president of TCL Group: “History is written by people who make full use of the opportunities of the times and constantly innovate and innovate.” "In turn, TCL’s international footprint is indeed In his proof of this idea. The road to internationalization of TCL is a three-step strategy: First, in the emerging markets of developing countries in Southeast Asia, the Middle East, Eastern Europe and South Africa, the promotion of TCL’s own-brand products and the gradual establishment of wholly-owned sales Network; Second, for the mature European and American markets, the initial stage is to use the manufacturing advantages of OEM, ODM output products and services; in the accumulation of certain countries