探索适应于当地客户群人文价值和消费理念的地域性民居,建造房地产企业个性产品,是未来品牌房地产企业重要发展方向。本文通过南方某地住宅项目地域性民居前期设计管理的实践,分析了如何将岭南广府文化应用于住宅产品开发前期规划、景观及建筑单体设计的内容和方法,以及对于文化主题房地产项目设计管理的启发。 Explore to adapt to the local customer base of cultural values ​​and consumer ideas of the regional dwelling houses, building real estate business personality products, the future is an important brand real estate development direction. Based on the practice of pre-design management of regional residential houses in a residential area in southern China, this paper analyzes how to apply the culture of Lingnan Guangfu to the preliminary planning of residential products, the content and methods of landscape and architectural design, and the design of culturally themed real estate projects Management inspiration.