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《立报》是民国时期影响较大的一份小型报纸,其工作广告凸显爱国立场,解决民众困难,程序规范,日趋成熟,记录并影响着民国时期社会政治、经济、技术的发展。《立报》工作广告具有时代化、大众化、专业化等特点,从一个侧面体现出《立报》“大众化报刊”、“小报不小”的报纸特色。对《立报》工作广告的梳理分析,对于今天的大众传媒及广告事业等的发展具有借鉴意义。
Since the founding of the People’s Republic of China, a small newspaper of great influence during the Republican period, its work advertisements highlight the patriotic standpoint, solve the difficulties of the public and regulate the procedure. It has also become more and more mature, recording and influencing the development of social politics, economy and technology during the Republic of China. The advertisement of the work of the newspaper “has the characteristics of the times, the popularization and the specialization. It shows from one aspect the newspaper features of” Li Bao “,” popular newspaper “,” tabloid “. The sorting and analysis of the advertisements for the ”Li Bao" work have reference significance for the development of the mass media and advertising businesses of today.