论文部分内容阅读
苏格兰制造钢筋铁骨苏格兰的Falkirk(佛克尔科)在过去的千年里,不仅诞生了许多著名的人物,也诞生了许多知名的品牌。其中之一就是具有传奇色彩的Irn-Bru饮料,这种由Barr家族创造的饮料,带着苏格兰特有的幽默和智慧,不断地发出“嘶嘶”的声音,成为了苏格兰第一大饮料品牌。即使是全球饮料霸主可口可乐,在苏格兰也只能和它打个平手。据说,苏格兰是全球唯一一处发达国家中可口可乐不是第一饮料品牌的市场。因此,Irn-Bru就无不骄傲地宣称自己是“Made in Scotland,from girders”(苏格兰制造钢筋铁骨)。(1)
Made in Scotland Reinforced steel bone Falkirk, Scotland In the past millennium, not only many famous people have been born, but many well-known brands have also been born. One of them is the legendary Irn-Bru drink. This drink created by the Barr family, with the unique sense of humor and wisdom in Scotland, constantly makes a whirl, making it the largest drink in Scotland. Brand. Even the global beverage overlord Coca-Cola can only be tied with it in Scotland. It is said that Scotland is the only market in the world where Coca-Cola is not the first beverage brand in developed countries. Therefore, Irn-Bru is proud to claim to be “Made in Scotland, from girders”. (1)