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炎热的夏季是啤酒、饮料等消暑产品的消费旺季,每年夏季来临之际也是消暑产品促销活动和广告大战急剧升温的季节。根据北京慧聪媒体研究中心监测的数据,2902年上半年食品饮料行业共投入广告费用2亿多元,比去年同期增长39.49%。其中啤酒、水成品、碳酸饮料和果蔬饮料是广告投入最多的4个产品(见表1)。6月份是饮品广告的黄金时间,各厂家把握商机,大做文章,6月份投入广告量占上半年广告投入总量的30.41%,而啤酒、碳酸饮料和果蔬饮料这些消暑饮品,更是抓住6月份黄金季节大做广告,一个月的投放量接近前5个月的总和。
The hot summer season is the peak season for consumption of refreshing products such as beer and beverages. Each summer season is also a season in which summer promotions and advertising wars are rapidly heating up. According to data monitored by the Beijing HC Media Research Center, the food and beverage industry invested a total of more than 200 million yuan in advertising in the first half of 2902, an increase of 39.49% over the same period of last year. Among them, beer, finished products, carbonated drinks and fruit and vegetable drinks are the four products with the most advertisement (Table 1). June is a golden time for beverage advertisements. All manufacturers took advantage of business opportunities and made a fuss about the advertisement. In June, 30.41% of advertising investment was put into advertising, while those refreshing drinks such as beers, carbonated drinks and fruit and vegetable drinks caught more The golden season in June big advertising, a month's delivery volume close to the sum of the first 5 months.