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ECR(Efficient Customer Response)有效顾客反应,是以最大限度降低物流过程费用和满足顾客要求为原则,对顾客需求及时做出准确反应。它是使提供的物品供应或服务流程最佳化的一种供应链管理战略。本文基于ECR系统的供零合作模式视角下,对我国的食品行业企业在供给侧结构性改革中,积极探索发展和创新的路径进行检讨,并对实际食品企业案例进行分析,提出问题的解决。以求使我国食品行业在供给侧结构性改革的背景之下,通过降低流通过程中的成本,获得更大的竞争力,以满足国内国际的竞争和市场的需求。
ECR (Efficient Customer Response) Effective customer response, is based on the principle of minimizing the logistics process costs and meet customer requirements, customer needs and timely and accurate response. It is a supply chain management strategy that optimizes the supply of goods or services provided. Based on ECR system’s zero-supply cooperation mode, this paper reviews the path of China’s food industry enterprises actively explore the development and innovation in the supply-side structural reform, and analyzes the actual food enterprise cases and puts forward the solution of the problems. In order to make China’s food industry in the context of supply-side structural reforms, by reducing the cost of circulation process, access to greater competitiveness in order to meet the domestic and international competition and market demand.